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VW News VOLKSWAGEN ANNOUNCES ALL-NEW SERVICE RETENTION PROGRAM

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AUBURN HILLS, Mich.—Volkswagen Group of America today announced that PEAK PERFORMANCE will be the exclusive provider for their new industry-leading service retention program, named Volkswagen TRAC – Target & Retain Aftersales Customers. TRAC was exclusively designed by Volkswagen to increase customer retention and brand loyalty through targeted customer segmentation for enriched one-to-one marketing.


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